Finding ways to bring a continuous flow of traffic to your site is a key element in succeeding with any online business. It’s relatively easy to learn to optimize your site in order to receive this kind of traffic directly from search engines. Unfortunately there are some Internet marketers who make a point of working on ways to fool the search engines instead of using proven optimization tactics. This is a quick way to get your sites banned by some of the big search engines, like Google. Of course there are some webmasters who don’t know that what they’re doing is unethical. Both of these cases can be attributed to incomplete knowledge of how the search engines rank the sites listed there. A big part of getting SEO right is also knowing what you’re doing wrong. This article will be looking at some of the SEO mistakes you will do well to avoid.
Images do enhance the look of your site, but just like too many cooks spoil the food, having too many images is not good. You could actually lower your search engine rankings by having too many images and not enough room for search engine friendly content. The text that appears on images is not like the plain text you have on your pages. Search engines aren’t able to read images, so if your navigation links to other pages in your site are written on images, they’re useless for SEO purposes. If you really do want to use images, you should have your main keywords in the image’s ALT attribute. Your ALT tags enable search engines to read your keywords and figure out a ranking for your site that could help you.
Faulty internal linking is a huge mistake that even many marketers don’t know they are making. This is another area where you have complete control over the outcome and you should take full advantage of it. A good linking strategy makes your site easier to brows and the search engines love it and will give your site a higher ranking. Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren’t utilizing it. This is an under applied SEO method that is proven to produce results. If you want your new pages to get indexed fast then this is the way to go. Look at Wikipedia; even though it has a lot of external links, it has smartly inter-linked all the articles, which obviously gives the site the link juice it needs.
Never listen to SEO practitioners who tout SEO techniques that don’t use good ethics. These days it’s common to find many SEO companies who are more than willing to be of service. If you find a company that’s ethical, work with them, but some companies don’t have that kind of ethic and they’ll do anything to get ranked. Search engines are notorious for banning sites with no notice. That is why it’s important only to hire that company or those people that work within ethics and also those people that will update you constantly on how your site is doing. If they hide anything from you, they’re not the right ones to work with.
Just stay away from too much flashiness on your page and use ALT tags on your images whenever you can. If you use the mistakes you just learned about, you’ll score higher in the ranks and you will never see yourself banished.